CIS-CRM is one of the modules of the CIS software family. It enables to centralize all of the company’s contacts and communications with the customers in a database. CIS-CRM makes available the “organizational memory” –or knowledge gained throughout the interactions with a customer– to everyone in the company, from the time when the customer was a lead, to become a new customer, until he becomes a frequent buyer. This is done through several screens and reports that are available depending on the security levels that display and manage the relevant information, and provide support in areas such as:
Sales and Customer Service:
 Managing the leads.
Adjusting socio-demographic data according to the business or company.
Defining profiles (tastes and preferences).
Recording the interaction history for every client, including purchases (frequency, channels, products, average spent, among others)
Contacts made through different channels, including the contact type (complaints, requests, recommendations).
Pending issues, automatic agenda to take care of them.
CIS-CRM modules:
Customer and prospects module.
Interactions/Contacts and sales library module.
Transactions module (product/purchase/service usage).
Agenda module.
Marketing module.
Parameters and security module.
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