Is a web enabled platform that allows implementing point/miles/prizes based loyalty programs anywhere in the world for any type of organization: Retail, Banking, Credit Card, and B2B.

CIS-Loyalty is a combination of software and services to implement successful loyalty programs. Whether your company only needs the technological platform or the strategic consulting services or both, in order to build from scratch a frequent buyer program or to “re-engineer” a current one, CIS-Solutions as a company offers you that flexibility.

Many loyalty programs have been developed and managed only as another “marketing promotional activity”. Most of them are copies of other programs and their mechanics. Traditionally, little or total lack of customer knowledge has been used to drive the strategic objectives definition to be achieved, the customers valued rewards/benefits list, and the communications channels and operational model to be implemented.

A frequent buyer program is a long-term commitment. Once it is launched, customers will get used to it as part of the overall company image and structure. Well design loyalty programs that create a customer and purchasing habits database, is the main resource to know who your clients are, to segment them and to reward them according to their value, and increase their life time value.

The implementation of a frequent buyer program might be the first step to get your organization into the CRM (Customer Relationship Management) arena.

Specially, if there is no any previous customer database containing clients’ demographics data, and purchasing behavior history. This is certainly true for most of retail companies. But even companies who already have a customer’s database should realize that a frequent buyer program potentially is the way to obtain more information about the clients allowing implementing personalized one-to-one marketing promotions and in general improve or implement the efforts of CRM into the enterprise.

CIS-Loyalty Technological Architecture:

The main CIS-Loyalty information system mission is to support the operation and management of any frequent buyer program covering the following areas: technology, administration, customer service, customer “self service” through the internet and marketing.

There are three Sub System that forms the CIS-Loyalty:

Customer Service Sub System (CSS)

Control Tables/Parameters Sub System (CTS)

Batch Processes Sub System. (BPS)