Program Design Consulting:
We advice our clients on the best way to design their program in order to achieve their goal (points, miles, discounts, emotional benefits) defining:
- Which should be the right redemption mode, in order to make the program: attractive enough for the customer, and not rewarding clients that do not add incremental income.
- Detecting the best ways to enroll clients
- Defining parameters to evaluate the success of the program
- Determining customer segmentation in order to develop the right marketing effort to affect each segment’s frequency of purchase, amount of purchase, amount of purchase or cross sell.
Program Implementation and Management:
Our Loyalty Project Managers follow proprietary processes established to implement each program without leaving loose ends. Once the program is launched, a management team can run it, advising the client on segmentation, analysis and marketing communication.
Project Managers are also involved in defining:
- Target groups and objectives
- Enrollment process
- Redemption models
- Budgeting
- Data transfers
- Segmentation
- Analysis
- Testing
- Communication strategy
